Client: Gozaimasu Beats
Industry: Music
Project Scope: Brand Identity Design (Logo, Color Palette, Typography, Marketing Materials)
Objective: Gozaimasu Beats is an independent lo-fi artist and music producer known for blending chill, atmospheric beats with Japanese-inspired aesthetics. The goal was to create a logo and brand identity that reflects the artist’s sound—memorable, easy-going, and deeply rooted in lo-fi culture. The design needed to be minimal yet memorable, appealing to both casual listeners and serious music enthusiasts.
Research & Moodboard
To capture the essence of Gozaimasu Beats, I explored traditional Japanese calligraphy and typography, seeking a balance between edginess and fluidity. I researched anime titles as well and noticed that several anime titles have their names in Japanese and in English. Lo-fi music often evokes a nostalgic, relaxed atmosphere, so I aimed for a design that resonated with that mood. Elements like brushstroke-style lettering and gradients played a key role in shaping the brand’s identity.
- Studied Japanese calligraphy, typography, and minimalism.
- Explored a variety of Anime tiles that have English and Japanese words in them
- Analyzed lo-fi music culture similar and aesthetics
Sketches & Concept Development
The logo features a custom brushstroke-style wordmark that says Gozaimau Beats in Japanese, inspired by traditional Japanese calligraphy but with a modern, urban twist. The gradient from red to black conveys the raw, authentic feel of lo-fi beats, while the balanced composition keeps it approachable and easy-going.
- Typography & Lettering: Custom, hand-drawn or brush-style font to reflect a natural, artistic feel.
- Color Palette: Black and white for a minimal and timeless look, and a gradient to add a pop of color.
- Logo Development: Below are sketches, iterations, and final refinements.
Final Logo & Brand Identity
The final brand identity captures the spirit of Gozaimasu Beats—effortlessly cool, slightly edgy, and undeniably lo-fi.
Brand Application
The logo adapts well across digital platforms, from album covers to social media, ensuring a strong and consistent visual presence.
- How it appears on streaming platforms like Spotify and other social media platforms.
- Merchandise applications such as album covers and shirts.
Client Feedback & Impact
"The new logo perfectly captures the vibe of my music—clean, chill, and effortlessly cool."
The brand identity successfully positioned Gozaimasu Beats within the lo-fi community, helping the artist stand out while staying true to his music’s aesthetic. The cohesive design allows for strong brand recognition, whether on streaming platforms or merchandise. My client, Gozaimasu Beats loved the final outcome, noting that it “perfectly captured the balance between chill and bold.”
Conclusion
This project highlights how a well-crafted brand identity can elevate an artist’s presence.
