Gozaimasu Beats 

Design Brief

Gozaimasu Beats is an up-and-coming lo-fi musician.  He is heavily influenced by Japanese culture and loves dark colors.  

This logo is a redesign of the same logo I did previously.  I chose to do a redesign because the original logo wasn't as popular with fans and it was time for a fresh update.

How can I create a new logo that incorporates his favorite things?

Goals

The main goal of this project is to breathe life into this brand and showcase who Gozaimasu Beats really is.  

The first logo I made did not perform as well as I thought it would. It also didn't completely express who my client is. 

This time around, I made sure to incorporate all of my client's favorites. 

The type of logo he was looking for had to be edgy, anime-inspired, dark, high-contrast, and uniquely him. 

Research & Inspiration

My client wanted the logo to be dark, edgy, and anime-inspired.  

I noticed that the majority of anime titles have their names in Japanese as well as English.  

Here is where I got my inspiration: 

Process

Here are the various sketches of how this logo began: 

Consultation

My client ended up liking concept #2 the most with some minor adjustments. The red gradient added to the text really made the logo pop, as well as the red & black, are a great contrast.

My client was very pleased by the logo redesign as it performed much better and it is more attuned to this brand.  

Album Cover

Social Media 

Clothing

Logo, Palette, & Pattern