Roy's Burgers

Design Brief

This is a personal project. Roy’s Burgers is an American hip, modern burger joint brand. 

The brand specializes in fast delivery and the friendliest employees. Roy’s Burgers is #1 in comfort food. Fresh, hot, and never frozen. 

I chose the main colors to be red and yellow-orange. Red symbolizes hunger and urgency, making it very popular in the fast-food world. Yellow and orange are both youthful, fun, and energizing. 

The burger icon can be used on its own and the brand can still be recognized. 

How can I create an upbeat fast food brand?

Goals

The goal of this project was to create a welcoming fast-food brand. I wanted to embolize the warmth and convenience of getting fast food delivered. You’ll know it’s chow time when you see our bright red take-out bags! 

Research & Inspiration

Here is where I found some of my inspiration 

https://www.behance.net/gallery/138893969/Faux-Burgers

https://www.behance.net/gallery/131471397/Khadys-Branding

https://www.behance.net/gallery/130734717/Disco-Burger-Vintage-Fast-Food-Branding

Process

Here are some prior concepts 

Deliverables

After several hours of research, I decided on what the brand will look like. Roy’s Burgers is a happy and welcoming fast-food brand. The employees are always cheerful and happy to see you. The food is always fresh, hot, and of the highest quality.  

You can always count on Roy’s Burgers for speedy delivery!

What’s your favorite fast-food item? 

Delivery Bags & Uniform

T-Shirt & Delivery App

Packaging

Icon

Stationary

Logo, Palette & Pattern